You can think of tags like Gmail labels. By tagging posts with one or more keyword, you can organise articles into buckets of related content.
When you create content for your publication you can assign tags to help differentiate between categories of content.
For example you may tag some content with News and other content with Podcast, which would create two distinct categories of content listed on
If you tag a post with both
Podcast - then it appears in both sections. Tag archives are like dedicated home-pages for each category of content that you have. They have their own pages, their own RSS feeds, and can support their own cover images and meta data.
The primary tag
Inside the Ghost editor, you can drag and drop tags into a specific order. The first tag in the list is always given the most importance, and some themes will only display the primary tag (the first tag in the list) by default.
So you can add the most important tag which you want to show up in your theme, but also add related tags which are less important.
Sometimes you may want to assign a post a specific tag, but you don't necessarily want that tag appearing in the theme or creating an archive page. In Ghost, hashtags are private and can be used for special styling.
For example, if you sometimes publish posts with video content - you might want your theme to adapt and get rid of the sidebar for these posts, to give more space for an embedded video to fill the screen. In this case, you could use private tags to tell your theme what to do.
Dynamic routing gives you the ultimate freedom to build a custom publication to suit your needs. Routes are rules that map URL patterns to your content and templates.
You may not want content tagged with
News to exist on:
example.com/tag/news. Instead, you want it to exist on
In this case you can use dynamic routes to create customised collections of content on your site. It's also possible to use multiple templates in your theme to render each content type differently.